Carnival Cruises Unveils New Ad Campaign - The Fun Ones.

Carnival Cruises Reveals New Ad Campaign - The Fun Ones. Carnival Sunrise, Carnival Radiance, Carnival Mardi Gras, Carnival Legend
Carnival Cruises Reveals New Ad Campaign - The Fun Ones.


Carnival Cruise Line has launched a new marketing campaign, “The Fun Ones,” that celebrates the playful spirit of Carnival’s guests, how they choose fun, and the unique bond they have with their fellow cruisers who are “shamelessly true to themselves.”
 
An evolution of the brand’s Choose Fun campaign that launched in 2018 and introduced Shaquille O’Neal as the company’s Chief Fun Officer, the Fun Ones, created in tandem with advertising agency of record Anomaly, showcases those guests who embrace life by being their most fun-selves on board.  

Combining vibrant imagery with tag lines like “The Fun Ones Plan for No Plans” and “Choose a Vacation as Fun as You,” the campaign conveys the everyone-is-welcome atmosphere that attracts nearly 6 million guests annually and how they make vacations more fun, while reminding viewers that when guests board a Carnival ship, they’re not sailing with strangers – they’re among friends.

This message is delivered in out-of-home elements along with 15-, 30- and 60-second commercials airing in key markets such as Los Angeles, Dallas, Atlanta, Tampa, Houston and Orlando on television and radio, as well as national digital properties including YouTube and Hulu. To view one of the spots, click here. 

In one spot, a guest goes “full flamingo” and dons a pink flamingo-shaped inner tube as he shamelessly struts along the Lido Deck much to the delight of his fellow shipmates, while a bride playfully takes a plunge into the pool instead of tossing her bouquet to the crowd.

“We all have a ‘Fun One’ in our lives – someone we love to be around or want to be like and this campaign showcases the exuberant spirit of our guests who truly make a Carnival cruise a vacation like no other,” said Pete Callaro, senior vice president of brand and product marketing for Carnival Cruise Line. “When consumers see the new spots, they will recognize the ‘Fun One’ in their lives and be inspired to have that fun together on a Carnival cruise.”






 RETURN TO NYCRUISEINFO.com

  ---------------------------------------
  Sister Sites
=> NYCruiseInfo.com Website - Cruise Schedule, Ship Reviews, Ports of Call & More.
=> Nick's Cruise Corner Blog - News On Cruise Ships Sailing World Wide.
=> Follow Us on Instagram - NYCruiseInfo At Instagram
=> Subscribe to Our Monthly New York Cruises Newsletter

. 

Comments

Post a Comment

Popular posts from this blog

Cunard Line's Queen Mary 2 Itinerary Modified to Drop Hong Kong Calls. Singapore Stops Added.

Image
Cunard Line' Queen Mary 2 will sail an altered itinerary in Asia. Cunard Line Queen Mary 2 left New York on January 13, 2020 as part of a 113 day World Cruise. The current segment of this cruise is approaching a planned extended stay in Hong Kong. In late January, Cunard Line announced that the call by QM2 to Hong Kong on February 18/19 will be replaced replaced with a stay in Singapore. A statement from the line read: "We are currently looking at the impact of travel restrictions due to Corona virus and our imminent ports of call in China and Hong Kong for Queen Mary 2 and Queen Elizabeth world voyages. "We have made the decision to cancel Queen Mary 2 call to Hong Kong on February 18/19 and replace it with Singapore on the same dates. "We will continue to monitor the situation for future Cunard calls to Shanghai and Hong Kong and amend itineraries as necessary.  RETURN TO NYCRUISEINFO.com   ---------------------------------------   Sister Sites
Read more

Select Cruise Lines Try To Reenter Service With New Restrictions and Preventative procedures.

Image
  German and Italian Cruise Brands start limited service - sailing short cruises restricted to domestic ports and Italian and German Nationals Select cruise lines has decided to start cruising operations outside of United States waters Norwegian cruise line - Sea Goddess has started cruises for Norwegian citizens on their private yachts - only calling at ports within Norway. Carnival Owned German cruise line Aida Kreuzfarten  is planning to start operations from German ports calling at select German cities. Royal Caribbean's jointly owned German cruise operation Mein Schiff began cruising last month - sailing short cruises to to nowhere for German nationals only. As part of the cruise, the ship sailed to the shipyard where is was built allowing passengers a view of the shipyard. Later this month Carnival Cruises' Italian brand Costa Cruises - will start sailing from Italy with 2 ships. The ships will be restricted to carry only Italian citizens and call only at Italian ports. 
Read more

Norwegian Cruise Line Norwegian Gem Denied Entry Into New York.

Image
Norwegian Cruise Lines' Norwegian Gem During Favorable Weather Conditions 2/25/2019 - Today Norwegian Cruise Lines' Norwegian Gem was denied entry into the port of New York and New Jersey today due to extremely high winds. Although the day was bright and sunny the wind gusts were up to 60 miles per hour. The Norwegian Gem sailed under the Verrazzano-Narrows Bridge ( Verrazano - Narrows Bridge) but was denied further entry into the port by the harbor master. The excessive winds, combined with the challenging currents made maneuvering the 93,530 ton ship up the Hudson River and making the right hand turn into the pier practically impossible. The Norwegian Gem then turned around off the shore of Staten Island and sailed out of the harbor extending passengers vacation another day. Unfortunately the Norwegian Gem encountered rough seas since the excessive winds were also occurring at sea. Weather permitting the Norwegian Gem is now expected to arrive in Manhattan around
Read more