Carnival Cruises Unveils New Ad Campaign - The Fun Ones.
Carnival Cruises Reveals New Ad Campaign - The Fun Ones. Carnival Cruise Line has launched a new marketing campaign, “The Fun Ones,” that celebrates the playful spirit of Carnival’s guests, how they choose fun, and the unique bond they have with their fellow cruisers who are “shamelessly true to themselves.” An evolution of the brand’s Choose Fun campaign that launched in 2018 and introduced Shaquille O’Neal as the company’s Chief Fun Officer , the Fun Ones, created in tandem with advertising agency of record Anomaly, showcases those guests who embrace life by being their most fun-selves on board. Combining vibrant imagery with tag lines like “The Fun Ones Plan for No Plans” and “Choose a Vacation as Fun as You,” the campaign conveys the everyone-is-welcome atmosphere that attracts nearly 6 million guests annually and how they make vacations more fun, while reminding viewers that when guests board a Carnival ship, they’re not sailing with st...
